--- title: Bold Value Partners | Sales Training and Revenue Growth Consulting description: Sell smarter and grow faster with B2B sales training, coaching, and consulting—powered by the research-backed Bold Value Method™. Win more. Discount less. image: https://boldvaluepartners.com/hubfs/Website%20images/BVP-homepage-share-image.jpg --- [Skip to the main content.](https://boldvaluepartners.com#main-content) [![Bold Value Partners Logo Transparent-1](https://boldvaluepartners.com/hs-fs/hubfs/Bold%20Value%20Partners%20Logo%20Transparent-1.png?width=1024&height=499&name=Bold%20Value%20Partners%20Logo%20Transparent-1.png "Bold Value Partners Logo Transparent-1")](https://boldvaluepartners.com) [![Bold Value Partners Logo Transparent-1](https://boldvaluepartners.com/hs-fs/hubfs/Bold%20Value%20Partners%20Logo%20Transparent-1.png?width=1024&height=499&name=Bold%20Value%20Partners%20Logo%20Transparent-1.png "Bold Value Partners Logo Transparent-1")](https://boldvaluepartners.com) - Solutions - [Win More Business](https://boldvaluepartners.com/master-bold-value-selling) - [Grow Existing Customers](https://boldvaluepartners.com/master-bold-value-customer-growth) - [Make Growth Repeatable](https://boldvaluepartners.com/make-growth-repeatable) - [Improve Your Margins](https://boldvaluepartners.com/improve-your-margins) - [Bold Value Method](https://boldvaluepartners.com/bold-value-method) - [On-Demand Sales Coaching](https://boldvaluepartners.com/on-demand-sales-coaching) - [Fractional Sales Leadership](https://boldvaluepartners.com/fractional-sales-leadership) - [Packages & Pricing](https://boldvaluepartners.com/pricing) - [Bold Ideas](https://boldvaluepartners.com/bold-ideas) - [Why Us](https://boldvaluepartners.com/why-us) [Contact US](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIvaKqVi52%2BwoeZyf7Lz84pXW2dGChY%2BrtbvpnDr0op7PZX570Si0iHJwO8Eyr%2BqB8U%2BJhrkP4LDFLHGl2oUGwPii2gK%2F0IgdfnjAeCawtvwbKeTTBUAQcijErq%2Fj9BNbPah7u2%2FwfTyd6YPiQMoZzVchrEoUWyeodX%2FnsXF00ClELX%2BQsT9eVCHCHEbS0%3D&portalId=46748887) [Log In](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKhcvBJ%2Bc1YpIhrYC%2B94lWI%2FCxlq9gQARg2GE0aZ4zSwZUUnscaD21%2FxEpgmm2UMxFlTBumJO%2Bu2qKF6tQQ1D3nbh4PJIw1SoLuuQOdhmQRmvRkWmxKKpCYt4yxmWljmOPpY8mA%2BVmK%2BXjI%2FQo5kbIFgncbAoGgsC39QnSXKNOrLMn16gShmuNMw%2Ffv7%2Bz2OqO04RzrLnmlUouP7g%3D%3D&portalId=46748887) Toggle Menu Toggle Menu [Contact US](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIvaKqVi52%2BwoeZyf7Lz84pXW2dGChY%2BrtbvpnDr0op7PZX570Si0iHJwO8Eyr%2BqB8U%2BJhrkP4LDFLHGl2oUGwPii2gK%2F0IgdfnjAeCawtvwbKeTTBUAQcijErq%2Fj9BNbPah7u2%2FwfTyd6YPiQMoZzVchrEoUWyeodX%2FnsXF00ClELX%2BQsT9eVCHCHEbS0%3D&portalId=46748887) [Log In](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKhcvBJ%2Bc1YpIhrYC%2B94lWI%2FCxlq9gQARg2GE0aZ4zSwZUUnscaD21%2FxEpgmm2UMxFlTBumJO%2Bu2qKF6tQQ1D3nbh4PJIw1SoLuuQOdhmQRmvRkWmxKKpCYt4yxmWljmOPpY8mA%2BVmK%2BXjI%2FQo5kbIFgncbAoGgsC39QnSXKNOrLMn16gShmuNMw%2Ffv7%2Bz2OqO04RzrLnmlUouP7g%3D%3D&portalId=46748887) - Solutions - [Win More Business](https://boldvaluepartners.com/master-bold-value-selling) - [Grow Existing Customers](https://boldvaluepartners.com/master-bold-value-customer-growth) - [Make Growth Repeatable](https://boldvaluepartners.com/make-growth-repeatable) - [Improve Your Margins](https://boldvaluepartners.com/improve-your-margins) - [Bold Value Method](https://boldvaluepartners.com/bold-value-method) - [On-Demand Sales Coaching](https://boldvaluepartners.com/on-demand-sales-coaching) - [Fractional Sales Leadership](https://boldvaluepartners.com/fractional-sales-leadership) - [Packages & Pricing](https://boldvaluepartners.com/pricing) - [Bold Ideas](https://boldvaluepartners.com/bold-ideas) - [Why Us](https://boldvaluepartners.com/why-us) [Linkedin](https://www.linkedin.com/company/bold-value-partners-llc) # Win more business. Grow your customers. Improve your margins. Your teams are working hard. Make your results match. We partner with you to close your performance gap through one connected growth system: research-backed, field-tested frameworks, engaging workshops, coaching, and expert advice. [Talk to an Expert](https://meetings.hubspot.com/walt-melcher/talk-to-an-expert) ![Bold Value Selling book cover](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/Bold%20Value%20Selling%20Book%20Cover%201-2.png?width=210&name=Bold%20Value%20Selling%20Book%20Cover%201-2.png) (January 2027) Elevate the Impact of Your Next Event. Keynotes, Sales Kickoffs, and Leadership Meetings [Book Walt to Speak](https://boldvaluepartners.com/bold-value-selling-book) ![1](https://boldvaluepartners.com/hubfs/Testimonial%20Photos/1.svg) **“Win rates climbed. Discounting dropped. Worth every dollar.”** **Sarah M.** CEO, Professional Services ![5-2](https://boldvaluepartners.com/hs-fs/hubfs/face%20testimonials/5-2.png?width=100&height=100&name=5-2.png) **“Our forecast finally reflects reality. Sales cycles dropped by five weeks.”** **Mike H.** VP of Sales and Marketing, Manufacturing ![6-2](https://boldvaluepartners.com/hs-fs/hubfs/face%20testimonials/6-2.png?width=100&height=100&name=6-2.png) **“Reps stopped leading with features. Average deal size grew 30%.”** **Alicia R.** Director of Sales, Technology ![12-2](https://boldvaluepartners.com/hs-fs/hubfs/face%20testimonials/12-2.png?width=100&height=100&name=12-2.png) **“My team finally has one process. Win rate jumped 15% in two quarters.”** **Brock S.** Sales Manager, Manufacturing ![16-2](https://boldvaluepartners.com/hs-fs/hubfs/face%20testimonials/16-2.png?width=100&height=100&name=16-2.png) **“We grew expansion revenue 40% last year. Customers see us as advisors, not vendors.”** **Kevin R.** Chief Revenue Officer, Technology ![testimonial](https://boldvaluepartners.com/hubfs/testimonial.svg) **“Our customers became our best sales reps. Referrals drive 35% of my new leads.”** **Maria S.** Account Executive, Financial Services ![4-2](https://boldvaluepartners.com/hs-fs/hubfs/face%20testimonials/4-2.png?width=100&height=100&name=4-2.png) **“Pipeline is finally predictable. Managers actually know how to coach.”** **Derek C.** VP of Sales, Financial Services ![11-2](https://boldvaluepartners.com/hs-fs/hubfs/face%20testimonials/11-2.png?width=100&height=100&name=11-2.png) **"Late-stage stalls dropped. We have the muscle to align every stakeholder.”** **Tom W.** VP of Sales, Financial Services ![13-2](https://boldvaluepartners.com/hs-fs/hubfs/face%20testimonials/13-2.png?width=100&height=100&name=13-2.png) **"We stopped depending on referrals. Now we proactively generate leads."** **David F.** President, Professional Services ![2](https://boldvaluepartners.com/hubfs/Testimonial%20Photos/2.svg) ***“Every rep follows the same value process. Inconsistent quarters are behind us.*”** **Jack L.** CEO, Manufacturing ![4](https://boldvaluepartners.com/hubfs/Testimonial%20Photos/4.svg) **“Our post-sale team now generates revenue, not just service tickets.”** **James T.** VP of Customer Success, Technology ![3](https://boldvaluepartners.com/hubfs/Testimonial%20Photos/3.svg) **“Managers finally have a coaching framework that actually works.”** **Christine B.** VP of HR, Manufacturing ![5](https://boldvaluepartners.com/hubfs/Testimonial%20Photos/5.svg) **“I closed two deals last month I would have lost on price. Thank you!”** **Rachel O.** Account Executive, Professional Services ![14-2](https://boldvaluepartners.com/hs-fs/hubfs/face%20testimonials/14-2.png?width=100&height=100&name=14-2.png) **“Discovery conversations changed completely. Buyers actually open up about what they need.”** **Nina P.** Senior Account Executive, Technology ![1-2](https://boldvaluepartners.com/hs-fs/hubfs/face%20testimonials/1-2.png?width=100&height=100&name=1-2.png) **“Our team speaks one value language now.  Expanded a customer account by $50M reviving a cold lead.”** **Hans B.** CEO Manufacturing ![TBN](https://boldvaluepartners.com/hs-fs/hubfs/TBN.png?width=395&height=62&name=TBN.png) ![UWGB](https://boldvaluepartners.com/hs-fs/hubfs/UWGB.png?width=316&height=58&name=UWGB.png) ![4-1](https://boldvaluepartners.com/hs-fs/hubfs/4-1.png?width=400&height=400&name=4-1.png) ![s](https://boldvaluepartners.com/hs-fs/hubfs/s.png?width=400&height=400&name=s.png) ![north](https://boldvaluepartners.com/hs-fs/hubfs/north.png?width=400&height=400&name=north.png) ![1-1](https://boldvaluepartners.com/hs-fs/hubfs/1-1.png?width=400&height=400&name=1-1.png) ![2-1](https://boldvaluepartners.com/hs-fs/hubfs/2-1.png?width=400&height=400&name=2-1.png) ![Cofrin-school-business\_horiz-PMS343rgb](https://boldvaluepartners.com/hs-fs/hubfs/Logos/Cofrin-school-business_horiz-PMS343rgb.png?width=1400&height=355&name=Cofrin-school-business_horiz-PMS343rgb.png) ![CMD logo](https://boldvaluepartners.com/hs-fs/hubfs/CMD%20logo.png?width=317&height=113&name=CMD%20logo.png) ![MarineTravelLift Logo](https://boldvaluepartners.com/hs-fs/hubfs/Logos/MarineTravelLift%20Logo.png?width=389&height=129&name=MarineTravelLift%20Logo.png) ![EMT Logo](https://boldvaluepartners.com/hs-fs/hubfs/Logos/EMT%20Logo.png?width=250&height=125&name=EMT%20Logo.png) ![Sure Controls](https://boldvaluepartners.com/hs-fs/hubfs/Logos/Sure%20Controls.png?width=397&height=141&name=Sure%20Controls.png) ![CMM-Logo](https://boldvaluepartners.com/hs-fs/hubfs/Logos/CMM-Logo.png?width=271&height=152&name=CMM-Logo.png) ## Start With Your Top Growth Priority We equip your salespeople, customer-facing experts, and leaders to connect your value to customers’ goals and grow profitably through one connected growth system tailored to your business. Start with one priority or adopt the full system. ![Sales workshop in a large training room](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/Workshop%20large%20room.png?width=600&height=375&name=Workshop%20large%20room.png) ### Win More Business Build qualified pipeline and win more at full value. - Outbound prospecting that builds pipeline - Uncover and shape stakeholder needs and build trust - Present your differentiated value to win more consistently [Win More Business→](https://boldvaluepartners.com/master-bold-value-selling) ![Customer meeting](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/Customer%20Meeting.jpg?width=600&height=375&name=Customer%20Meeting.jpg) ### Grow Existing Customers Deliver value that motivates upsells, renewals, and referrals. - Build trusted relationships with every stakeholder - Lead proactive expansion conversations tied to customer goals - Communicate your value confidently without sounding “salesy” [Grow Existing Customers→](https://boldvaluepartners.com/master-bold-value-customer-growth) ![Manager leading a team meeting](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/Conf%20Rm%20Man%20Standing-Smiling.png?width=600&height=375&name=Conf%20Rm%20Man%20Standing-Smiling.png) ### Make Growth Repeatable Strengthen sales leadership and sales support. - Develop sales managers who build and lead high-performing teams. - Bring in fractional sales leadership to accelerate profitable growth. - Access on-demand coaching to win critical deals and improve decisions. [Make Growth Repeatable→](https://boldvaluepartners.com/make-growth-repeatable) ![Leadership team reviewing revenue and margin data in a conference room](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/Improve%20Margins%20Image.png?width=600&height=375&name=Improve%20Margins%20Image.png) ### Improve Your Margins Turn your data into higher margins and better decisions. - Find where you make and lose margin with 80/20 - Simplify your portfolio and operations to remove cost - Build financial acumen to empower decisions at every level [Improve Your Margins→](https://boldvaluepartners.com/improve-your-margins) [Talk to an Expert](https://meetings.hubspot.com/walt-melcher/talk-to-an-expert) ## How We Work With You We begin with understanding your organization and leveraging decades of revenue growth expertise to improve the performance of the teams and processes that drive your results. 1. ### Understand We learn how your business operates: your culture, goals, results, and challenges. 2. ### Design Partner with you to define success metrics, evaluate the data, and tailor the approach. 3. ### Deliver We bring your world into every experience: workshops, advice, messaging, and tools. 4. ### Validate Measure results against your goals and refine as needed to help drive lasting results. Video coming soon ## Elevate Your Value to Grow Profitably at Every Stage We’ve done the heavy lifting and developed a research-backed, connected sales training curriculum teaching the critical selling, customer growth, and coaching behaviors while bringing the operational discipline to grow profitably at every stage. ![Connected growth system: Win More Business funnel from Generate Leads to Close at Full Value; Grow Existing Customers stages Onboard with Impact, Engage and Optimize, Retain and Expand, and Activate Advocacy; and Improve Your Margins stages Financial Ownership, Prioritize Customers, Operational Excellence, and Sustain Profitable Growth](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/Connected_Growth_System_v4.png?width=1180&height=888&name=Connected_Growth_System_v4.png) ### Win More Business Build pipeline. Win the deal. 1. Generate Leads 2. Qualify and Build Trust 3. Uncover the Full Value Gap™ 4. Propose and Present 5. Close at Full Value ### Grow Existing Customers Grow existing customers. Motivate upsells, renewals, and referrals. **Onboard with Impact** - Align on success metrics - Deliver quick wins **Engage and Optimize** - Deepen stakeholder trust - Confirm outcomes meet expectations **Retain and Expand** - Uncover the next Full Value Gap™ - Win renewals and upsells **Activate Advocacy** - Create success stories - Generate referrals Upsells and cross-sells fuel revenue growth. Referrals fuel warm leads. ### Improve Your Margins Turn revenue growth into profitable growth at every stage. **Financial Ownership** - Know what drives profit **Prioritize Customers** - Focus resources on relationships that create more value **Operational Excellence** - Improve productivity, cost-to-serve, and remove complexity **Sustain Profitable Growth** - Drive lasting improvements and reinvest in future growth ## Finish 2026 Strong with a Free Team Workshop Book a 30-minute call to explore a free, tailored two-hour workshop focused on your team’s sales, customer growth, or business growth priority. Includes two customizable tools and a 30-day action plan. No purchase required. [Book Your 30-Minute Call](https://meetings.hubspot.com/walt-melcher) ## Meet Your Growth Partners Together, Walt Melcher and  Hans Bachmeier bring nearly 70 years of experience aligning strategy, teams, and processes to accelerate growth and performance. **Walt Melcher** is an award-winning sales leader whose 34-year career spans small businesses to Fortune 500 corporations. He has turned underperforming sales territories and teams into quota-achieving revenue producers across the U.S., coached thousands of professionals to win on value, and built the Bold Value Method, which has helped teams improve win rates and shorten sales cycles while discounting less. [Connect with Walt on LinkedIn](https://www.linkedin.com/in/waltmelcher/) **Diana Yonke** brings 37 years of financial and manufacturing executive leadership across Fortune 200 corporations. She drives transformation, profitable growth, and operational efficiency through data-driven problem-solving and high-performing teams, connecting financial ownership, customer success, and operational excellence to deliver sustainable results. [Connect with Diana on LinkedIn](https://www.linkedin.com/in/diana-yonke/) **Hans Bachmeier** brings 35 years of manufacturing leadership, including president roles across Fortune 200 and global privately held companies. He has opened markets through acquisitions, restored margins, reduced costs, and improved delivery while building strong cultures, developing leaders, and empowering faster, more accountable decisions. [Connect with Hans on LinkedIn](https://www.linkedin.com/in/hans-bachmeier/) ![Walt Melcher and Hans Bachmeier](https://boldvaluepartners.com/hs-fs/hubfs/WH5.jpg?width=640&height=480&name=WH5.jpg) ## Ready to Close Your Performance Gap? Choose the path that fits. **Talk to an Expert** books a 30-minute conversation about your growth challenge, and you leave with a recommended next step. **Book Walt to Speak** shows his keynote topics and lets you check date availability for your event. [Talk to an Expert](https://meetings.hubspot.com/walt-melcher/talk-to-an-expert)[Book Walt to Speak](https://boldvaluepartners.com/bold-value-selling-book) Prefer email? Reach Walt directly at [walt@boldvaluepartners.com](mailto:walt@boldvaluepartners.com). Or describe your growth challenge Send a short note and we will respond within one business day with the right next step. Solutions Solutions - [Win More Business](https://boldvaluepartners.com/master-bold-value-selling) - [Grow Existing Customers](https://boldvaluepartners.com/master-bold-value-customer-growth) - [Make Growth Repeatable](https://boldvaluepartners.com/make-growth-repeatable) - [Improve Your Margins](https://boldvaluepartners.com/improve-your-margins) - [Bold Value Method](https://boldvaluepartners.com/bold-value-method) - [On-Demand Sales Coaching](https://boldvaluepartners.com/on-demand-sales-coaching) - [Fractional Sales Leadership](https://boldvaluepartners.com/fractional-sales-leadership) - [Packages & Pricing](https://boldvaluepartners.com/pricing) Bold Ideas Bold Ideas - [Bold Ideas](https://boldvaluepartners.com/bold-ideas) About About - [Why Us](https://boldvaluepartners.com/why-us) - [Contact Us](https://boldvaluepartners.com/contact-us) - [FAQ](https://boldvaluepartners.com/faqs) ![Bold Value Partners Logo Transparent-1](https://boldvaluepartners.com/hs-fs/hubfs/Bold%20Value%20Partners%20Logo%20Transparent-1.png?width=245&height=119&name=Bold%20Value%20Partners%20Logo%20Transparent-1.png) - [Privacy Policy](https://boldvaluepartners.com/privacy-policy) © 2026 Bold Value Partners [Facebook](https://www.facebook.com/boldvaluepartners/)[X](https://x.com/BoldValueSales)[Linkedin](https://www.linkedin.com/company/bold-value-partners-llc)[YouTube](https://www.youtube.com/@BoldValuePartners) Return to top