Master Modern B2B Sales with the Bold Value Method™

Modern sales training that equips professionals to elevate every stage of the sales process, from engaging buyers to delivering bold, differentiated value that wins.

Why Most Training Fails

Most sales training fades fast because it lacks a clear process, practical tools, and ongoing reinforcement. That’s why 84% of training is forgotten within 90 days. Without a repeatable system, modern selling skills and consistent application, even good ideas fail to change behavior or improve results.
This course fixes that by providing you with a complete selling system:

On-demand lessons paired with live workshops (at your company or online) tailored to your business to reinforce habits and drive results
The Bold Value Method™ gives you a clear, repeatable process you can apply consistently to elevate your value and win more profitably and consistently
30+ customizable tools to help you apply the training immediately and turn new skills into lasting habits

Buyers don’t want more pain. They crave bold value. 60% of sales are lost because buyers don’t see enough value or differentiation to justify change (Forrester).

The Bold Value Selling^TM Advantage

Salespeople trained in value-based selling outperform peers by 24% in quota attainment.² The Bold Value Selling™ Framework is the only complete system built for today’s hyper-competitive market—helping reps break through the noise, earn trust, and inspire action. Unlike fragmented sales training, this method equips you with the expert skills, process, and tools to win more deals and drive faster growth.

Bold Value Method™

A unified sales framework that goes beyond solving problems to connect solutions to strategic business outcomes—helping sellers motivate change, align stakeholders, and win decisions based on value, not deep price discounts.

Our Bold Value Method Solves the Top 3 Sales Challenges

Gaining buyer commitment & protecting profitability (60% of sellers)

Breaking through the noise to capture buyer attention (57%)

Overcoming hesitation, inspiring action, and communicating the cost of inaction (48%)

(Richardson 2025 Sales Survey)

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Bold Value Process

Powered by the 3D Value Drivers™, this process drives value at every stage: disrupt the status quo, uncover and develop differentiated value tied to strategic goals, and deliver the bold value that bridges the Full Value Gap™ and wins.

Your Sales Process Matters

68% of companies struggle with inconsistent sales
execution, while research shows that businesses with a clearly
defined sales process achieve 28% higher revenue growth (Gartner, Harvard Business Review).

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Bold Value Playbook

Your powerful toolkit of customizable templates, scripts, and strategies aligned to every stage of the process to reinforce skills, embed habits, and drive ROI by applying new learnings to live deals—long after the course ends.

Prioritize Your Playbook

Companies with a formal sales playbook improve win rates by 15–20%( CSO Insights)

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Master The Process & Skills That Win

Winning today takes more than product knowledge or personality. It requires a modern sales process to break through the noise, disrupt the status quo, earn trusted advisor status, uncover the Full Value Gap, and deliver differentiated value—supported by the skills, tools, and discipline to execute it consistently.

This training is structured around a proven, research-backed multi-stage sales process and a progressive set of modules that build the fundamentals, expert moves, and discipline needed to overcome buyer resistance, stand out with bold value, and drive confident action with you.

Module 1: Mindsets

Jumpstart your skills with a winning sales mindset, defining customer pain and gain, mapping stakeholders, and crafting your persuasive elevator pitch.

Module 2: Peak Performance Plan

Learn to set smarter goals, filter and prioritize leads, identify and schedule the sales activities essential to achieving your quota year after year.

Module 3: Soft Skills & Strong Stories

Master soft skill and active listening, and craft persuasive stories to build trust, inspire and motivate customer to buy from you.

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Module 4: Bold Value Discovery

Ask the right questions to qualify leads, quantify their challenges and pain, and deliver bold value that bridges their gap, differentiates you and motivates buyers to take confident action with you.

Module 5: P.O.W.E.R. Prospecting

Break through the noise with B.O.L.D. value and proactively pursue leads using the P.O.W.E.R. framework—master LinkedIn, cold calls, email, and networking to spark productive sales conversations and accelerate deals.

Module 6: Master the Meeting

Lead impactful meetings people want to attend. Capture attention, handle objections, showcase value, and inspire action—turning every meeting into a step toward closing.

Module 7: Bold Value Blueprint

Craft a powerful 1-page deal-winning strategy that aligns solutions to buyer needs, highlights your bold value, and positions you to win with confidence.

Module 8: Perfect Pitch

Lead more confident, persuasive presentations with captivating openings, delivering persuasive, bold value-driven messages and utilizing simple, powerful visuals.

Module 9: Team Selling

More B2B deals are won through team selling situations. Master team selling— lead productive prep sessions, and coach your senior leaders and subject matter experts to confidently deliver customer-focused messaging that leads your team to victory.

Module 10: Lead to Close

Confidently ask for the sale, handle objections, negotiations, and follow-ups with a structured, results-driven approach that secures commitments and consistently closes more deals.

Module 11: Referrals & Revive

Boost your pipeline with warm referrals and revived leads using the A.S.K. for Referrals model and Sales C.P.R. process to revive cold leads.

Module 12: Virtual Selling

Master virtual meetings, build rapport needed to humanize online interactions, boost social selling, and strengthen CRM use to achieve sustainable success.

Teams with a formal sales playbook improve win rates by 15–20%³

The Bold Value Playbook gives you 30+ customizable, practical tools—templates, scripts, and checklists—aligned to each stage of the sales process. These field-tested resources equip you apply what you learn immediately, build lasting habits, and turn knowledge into measurable results - long after course completion.

¹Sales Management Association, ²Rain Group Study, ³CSO Insights

A sample of tools included:

Stakeholder Map
R.I.S.E. Client Success Storyboard
ValueBridge Strategy Blueprint
Objection Handling & Negotiation Framework
P.O.W.E.R. Prospecting Templates
Perfect Pitch Planner
Pre-Closing Checklist

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It’s very comprehensive and meets the needs of small to mid-sized businesses.

George

President

This was an excellent opportunity to gain fresh ideas and sharpen my skills with practical, modern training.

Bonnie

Sales VP

Very powerful modules to improve impact around communicating with customers.

Tony

Sales Director

This was exactly what we needed.

John

VP Sales

The weekly sales coaching sessions were very beneficial to hear what others are thinking.

Rhonda

Account Manager

Enroll Instantly

Purchase the course to gain immediate access and begin accelerating your sales performance.

Check Your Inbox

Look for your welcome email with login instructions and set up your account to start transforming your results.

Commit to the System

Block time each week to complete a stage of the process, apply the tools, and join the weekly live coaching—to see real results.

Apply. Practice. Grow.

Put your new skills and tools to work in real-world selling to drive consistent wins and fuel sustainable growth.

Ready to Accelerate Your Sales Growth?

Schedule your complimentary growth consultation and see firsthand how Expert Sales Institute can align your strategy, empower your team, and drive predictable, sustainable results.

Schedule a Consult Today

Master Sales

Sales training to transform your results with modern selling skills, customizable tools, and a repeatable process — from lead gen to closing — that helps you win more deals and stand out with bold value that grabs attention and persuades customers to buy from you.

Sales Fundamentals

Enable your subject matter experts and sales contributors to build foundational selling skills and communicate with confidence—effectively supporting sales efforts, elevating the customer experience, and accelerating revenue growth across your organization.

Manager Coach Track

Equip your managers with practical coaching tools to reinforce new skills, drive team accountability, and sustain high-performance sales behaviors long after training ends.

Skill Accelerator Coaching

Stop waiting for the perfect time to develop your team. Focus on the skill that will make the biggest revenue impact right now and build it fast. Focused, expert-led workshops or personalized 1:1 coaching grounded in the Bold Value Method gives your team the confidence to execute at a higher level immediately.