--- title: Win More Business | Sales Training Workshops | Bold Value Partners description: Build qualified pipeline, strengthen discovery, and close more deals at full value with the Bold Value Selling program or focused sales workshops. --- [Skip to the main content.](https://boldvaluepartners.com/master-bold-value-selling#main-content) [![Bold Value Partners Logo Transparent-1](https://boldvaluepartners.com/hs-fs/hubfs/Bold%20Value%20Partners%20Logo%20Transparent-1.png?width=1024&height=499&name=Bold%20Value%20Partners%20Logo%20Transparent-1.png "Bold Value Partners Logo Transparent-1")](https://boldvaluepartners.com) [![Bold Value Partners Logo Transparent-1](https://boldvaluepartners.com/hs-fs/hubfs/Bold%20Value%20Partners%20Logo%20Transparent-1.png?width=1024&height=499&name=Bold%20Value%20Partners%20Logo%20Transparent-1.png "Bold Value Partners Logo Transparent-1")](https://boldvaluepartners.com) - Solutions - [Win More Business](https://boldvaluepartners.com/master-bold-value-selling) - [Grow Existing Customers](https://boldvaluepartners.com/master-bold-value-customer-growth) - [Make Growth Repeatable](https://boldvaluepartners.com/make-growth-repeatable) - [Improve Your Margins](https://boldvaluepartners.com/improve-your-margins) - [Bold Value Method](https://boldvaluepartners.com/bold-value-method) - [On-Demand Sales Coaching](https://boldvaluepartners.com/on-demand-sales-coaching) - [Fractional Sales Leadership](https://boldvaluepartners.com/fractional-sales-leadership) - [Packages & Pricing](https://boldvaluepartners.com/pricing) - [Bold Ideas](https://boldvaluepartners.com/bold-ideas) - [Why Us](https://boldvaluepartners.com/why-us) [Contact US](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIvaKqVi52%2BwoeZyf7Lz84pXW2dGChY%2BrtbvpnDr0op7PZX570Si0iHJwO8Eyr%2BqB8U%2BJhrkP4LDFLHGl2oUGwPii2gK%2F0IgdfnjAeCawtvwbKeTTBUAQcijErq%2Fj9BNbPah7u2%2FwfTyd6YPiQMoZzVchrEoUWyeodX%2FnsXF00ClELX%2BQsT9eVCHCHEbS0%3D&portalId=46748887) [Log In](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKhcvBJ%2Bc1YpIhrYC%2B94lWI%2FCxlq9gQARg2GE0aZ4zSwZUUnscaD21%2FxEpgmm2UMxFlTBumJO%2Bu2qKF6tQQ1D3nbh4PJIw1SoLuuQOdhmQRmvRkWmxKKpCYt4yxmWljmOPpY8mA%2BVmK%2BXjI%2FQo5kbIFgncbAoGgsC39QnSXKNOrLMn16gShmuNMw%2Ffv7%2Bz2OqO04RzrLnmlUouP7g%3D%3D&portalId=46748887) Toggle Menu Toggle Menu [Contact US](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIvaKqVi52%2BwoeZyf7Lz84pXW2dGChY%2BrtbvpnDr0op7PZX570Si0iHJwO8Eyr%2BqB8U%2BJhrkP4LDFLHGl2oUGwPii2gK%2F0IgdfnjAeCawtvwbKeTTBUAQcijErq%2Fj9BNbPah7u2%2FwfTyd6YPiQMoZzVchrEoUWyeodX%2FnsXF00ClELX%2BQsT9eVCHCHEbS0%3D&portalId=46748887) [Log In](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKhcvBJ%2Bc1YpIhrYC%2B94lWI%2FCxlq9gQARg2GE0aZ4zSwZUUnscaD21%2FxEpgmm2UMxFlTBumJO%2Bu2qKF6tQQ1D3nbh4PJIw1SoLuuQOdhmQRmvRkWmxKKpCYt4yxmWljmOPpY8mA%2BVmK%2BXjI%2FQo5kbIFgncbAoGgsC39QnSXKNOrLMn16gShmuNMw%2Ffv7%2Bz2OqO04RzrLnmlUouP7g%3D%3D&portalId=46748887) - Solutions - [Win More Business](https://boldvaluepartners.com/master-bold-value-selling) - [Grow Existing Customers](https://boldvaluepartners.com/master-bold-value-customer-growth) - [Make Growth Repeatable](https://boldvaluepartners.com/make-growth-repeatable) - [Improve Your Margins](https://boldvaluepartners.com/improve-your-margins) - [Bold Value Method](https://boldvaluepartners.com/bold-value-method) - [On-Demand Sales Coaching](https://boldvaluepartners.com/on-demand-sales-coaching) - [Fractional Sales Leadership](https://boldvaluepartners.com/fractional-sales-leadership) - [Packages & Pricing](https://boldvaluepartners.com/pricing) - [Bold Ideas](https://boldvaluepartners.com/bold-ideas) - [Why Us](https://boldvaluepartners.com/why-us) [Linkedin](https://www.linkedin.com/company/bold-value-partners-llc) # Win More Business. Improve Win Rates. Reduce Cycle Times. Sales training for salespeople and account managers who pursue and close opportunities, powered by the [Bold Value Method™](https://boldvaluepartners.com/bold-value-method) and reinforced through practical tools and manager coaching. [Discuss Your Team’s Training](https://meetings.hubspot.com/walt-melcher/talk-to-an-expert) ![Bold Value Selling book cover](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/Bold%20Value%20Selling%20Book%20Cover%201-2.png?width=210&name=Bold%20Value%20Selling%20Book%20Cover%201-2.png) (January 2027) Elevate the Impact of Your Next Event. Keynotes, Sales Kickoffs, and Leadership Meetings [Book Walt to Speak](https://boldvaluepartners.com/bold-value-selling-book) ![1](https://boldvaluepartners.com/hubfs/Testimonial%20Photos/1.svg) **“Win rates climbed. Discounting dropped. Worth every dollar.”** **Sarah M.** CEO, Professional Services ![12-2](https://boldvaluepartners.com/hs-fs/hubfs/face%20testimonials/12-2.png?width=100&height=100&name=12-2.png) **“My team finally has one process. Win rate jumped 15% in two quarters.”** **Brock S.** Sales Manager, Manufacturing ![13-2](https://boldvaluepartners.com/hs-fs/hubfs/face%20testimonials/13-2.png?width=100&height=100&name=13-2.png) **"We stopped depending on referrals. Now we proactively generate leads."** **David F.** President, Professional Services ## Customize Your Team's Learning Path ### Master the Full Sales Process Give your team a unified, repeatable system for winning more consistently at every stage. The connected 10-module Bold Value Selling curriculum replaces “winging it” with high-performance capabilities in prospecting, complex discovery, stakeholder navigation, and winning more profitable deals in competitive markets. [Explore the Full Program→](https://boldvaluepartners.com/master-bold-value-selling#curriculum) ### Start With Your Highest Priority Select the capabilities your team needs to sharpen today at a specific stage of your sales process. Every workshop is grounded in the same Bold Value Method, so you can add more over time and build consistent, high-performance sales behaviors at scale. [Explore the Workshop Catalog→](https://boldvaluepartners.com/master-bold-value-selling#workshops) Whether your team completes the full program or focuses on selected workshops, we coach managers in reinforcing the skills and applying them to real opportunities. [Explore Make Growth Repeatable→](https://boldvaluepartners.com/make-growth-repeatable) ## Your Sales Success Depends on Every Stage Every workshop strengthens a specific stage of your process to increase win rates and shorten sales cycles. Together they form one connected selling system, from generating leads to closing at full value. ![Pre-sale funnel: Disrupt the Status Quo covers Generate Leads and Qualify and Build Trust; Develop covers Uncover the Full Value Gap; Deliver the Winning Value Story covers Propose and Present and Close at Full Value](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/BVP-Win-More-Business-Funnel-v2-white.png?width=1340&height=522&name=BVP-Win-More-Business-Funnel-v2-white.png) **DISRUPT** the Status Quo Generate Leads Qualify and Build Trust **DEVELOP** the Compelling Case Uncover the Full Value Gap™ **DELIVER** the Winning Value Story Propose and Present Close at Full Value [Explore the Bold Value Method→](https://boldvaluepartners.com/bold-value-method) Video coming soon ## Research-Backed Learning Experience Based on adult learning best practices to help transform new skills into lasting habits, we customize your team's learning experience to meet your goals and the unique needs and challenges of your business. 1. ### Learn Micro-Learning Videos Short, on-demand videos available before and after each workshop, so your team arrives prepared and can refresh skills on the go. 2. ### Practice In-Person, Online, or Hybrid Workshops Expert instructor-led workshops put new skills and tools into practice: two-hour topic-focused sessions, half-day, or full-day workshops applied to your real-world challenges, with practice and feedback. 3. ### Apply Customizable Playbook of Tools Templates, scripts, and checklists aligned to each topic, applied to live opportunities right away. Easily embed the tools into your CRM and team workflows. 4. ### Reinforce Manager Coaching Managers are equipped to reinforce the skills in 1:1s, team meetings, and deal reviews so new skills become lasting habits. Driving measurable results long after the training ends. [Discuss Your Team’s Training](https://meetings.hubspot.com/walt-melcher/talk-to-an-expert) ## Explore the Workshops [Disrupt](https://boldvaluepartners.com/master-bold-value-selling#disrupt)[Develop](https://boldvaluepartners.com/master-bold-value-selling#develop)[Deliver](https://boldvaluepartners.com/master-bold-value-selling#deliver) ![What Today's Buyers Need to Say Yes workshop](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/01_What_Todays_Buyers_Need_to_Say_Yes%20V2.png?width=600&height=375&name=01_What_Todays_Buyers_Need_to_Say_Yes%20V2.png) ### What Today's Buyers Need to Say Yes Winning new business got harder as margins tighten, uncertainty and pricing pressure impact decisions, and AI-informed buyers demand more while pushing on price. This update helps you step back and see how B2B buying is changing and how high-growth companies are adapting. It explores the Attention Crisis, Multi-Stakeholder Friction, and Demand for Strategic Value. You'll learn how top sales performers grab attention, align stakeholders, and demonstrate differentiated value to consistently win the Decision Room. Explore This Workshop→ ### **DISRUPT** the Status Quo Break through the Attention Crisis with outbound prospecting that builds pipeline. ![Power Prospecting With BOLD Value workshop](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/02_Power_Prospecting_With_BOLD_Value.png?width=600&height=375&name=02_Power_Prospecting_With_BOLD_Value.png) #### Power Prospecting With BOLD Value Break through the noise and build pipeline. Master the modern prospecting mindset and techniques across calls, emails, LinkedIn, and tradeshows by connecting your value to prospects' goals, motivating qualified buyers to engage. Explore This Workshop→ ![Stop Cold Calling. Start Value Calling. workshop](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/03_Stop_Cold_Calling_Start_Value_Calling.png?width=600&height=375&name=03_Stop_Cold_Calling_Start_Value_Calling.png) #### Stop Cold Calling. Start Value Calling. Turn cold calls into value calls that build pipeline. Learn what to do and say when they answer, practice proven openings, handle brush-offs, leave stronger voicemails, reduce resistance, and earn next steps with qualified prospects. Explore This Workshop→ ![Master the Meeting workshop](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/04_Master_the_Meeting.png?width=600&height=375&name=04_Master_the_Meeting.png) #### Master the Meeting Great meetings move deals forward. Learn to lead with purpose, share relevant value, ask sharper questions, handle objections, and secure next steps that advance the opportunity instead of leaving progress to chance. Explore This Workshop→ ### **DEVELOP** the Full Value Gap Discover problems and the value each stakeholder needs to build your winning strategy. ![Map Stakeholders and Build Trusted Advisor Status workshop](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/05_Map_Stakeholders_and_Build_Trusted_Advisor_Status.png?width=600&height=375&name=05_Map_Stakeholders_and_Build_Trusted_Advisor_Status.png) #### Map Stakeholders and Build Trusted Advisor Status Reach beyond your main contact. More stakeholders are involved in the buying decision. Understand who's involved and approves the final decision, uncover the value they need, build trust, and equip your Champion to advocate when you're not in the room. Explore This Workshop→ ![Uncover the Full Value Gap workshop](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/06_Uncover_the_Full_Value_Gap.png?width=600&height=375&name=06_Uncover_the_Full_Value_Gap.png) #### Uncover the Full Value Gap Strengthen discovery to avoid the commoditization trap and discounting to win. Sharpen strategic questioning and active listening to understand the buyer's current state, quantify immediate results needed, and connect them to strategic goals, building the most compelling business case for your solution. Explore This Workshop→ ![Build Your Bold Winning Strategy workshop](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/07_Build_Your_Bold_Winning_Strategy.png?width=600&height=375&name=07_Build_Your_Bold_Winning_Strategy.png) #### Build Your Bold Winning Strategy Give every opportunity a clear path forward. Map stakeholders, buying criteria, value needed, and competitive position. Strengthen your strategy through feedback and precisely identify the next best questions, actions, and resources essential to winning the deal. Explore This Workshop→ ### **DELIVER** the Winning Value Story Present your differentiated value more persuasively to win the Decision Room. ![Build Your Bold Value Story workshop](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/08_Build_Your_Bold_Value_Story.png?width=600&height=375&name=08_Build_Your_Bold_Value_Story.png) #### Build Your Bold Value Story Turn your strategy into a buyer-ready story showing how your differentiated value closes their Full Value Gap, so buyers can see, trust, and champion your solution. Your salespeople learn a practical framework to communicate it persuasively, whether sending a proposal or presenting live to stakeholders. Explore This Workshop→ ![Make the Perfect Pitch workshop](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/09_Make_the_Perfect_Pitch.png?width=600&height=375&name=09_Make_the_Perfect_Pitch.png) #### Make the Perfect Pitch Present with confidence so your value is clear, memorable, and persuasive. Use a five-part process to become a more compelling presenter, strengthen your presence, engage stakeholders, and win the Decision Room. Explore This Workshop→ ![Close the Deal at Full Value workshop](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/10_Close_the_Deal_at_Full_Value.png?width=600&height=375&name=10_Close_the_Deal_at_Full_Value.png) #### Close the Deal at Full Value Ask for the commitment without panic discounting. Defend the value you've built, master objection-handling techniques, and negotiate confidently to preserve price and margin in competitive deals. Explore This Workshop→ ## Solving Real Problems. Driving Real Results. See how companies put the Bold Value Method™ to work across sales and customer growth. Manufacturing Financial Services Professional Services Technology Manufacturing ### Winning on Value in a Price Driven Market A manufacturer equipped its sales team to move beyond product comparisons and defend full-price deals with a stronger business case. Results - Discounting declined within two months of completing the program. - Average deal size grew as salespeople replaced feature-led pitches with business cases built around customer value. - Sales cycles shortened as salespeople aligned the buying committee around a shared business case before procurement became involved. Financial Services ### Building Consensus to Win the Decision A financial services firm equipped its salespeople to engage the full buying committee and keep promising deals moving toward a decision. Results - Win rates improved as salespeople learned to identify and engage the full buying committee. - Fewer deals stalled late in the process as salespeople uncovered stakeholder misalignment earlier in discovery. - Quota attainment improved within 90 days as salespeople engaged the buying committee instead of relying on a single champion. Professional Services ### Building Pipeline Beyond Referrals A professional services firm established a repeatable outbound process to create new opportunities alongside referrals. Results - Outbound pipeline developed within weeks of adopting the BOLD Communication Standard. - New-customer win rates improved as salespeople led with business impact rather than a list of service capabilities. - The full business development team adopted a shared sales methodology within 90 days, creating a consistent approach to generating opportunities. Technology ### Turning Strategic Value Into Faster Decisions A technology company equipped its account executives to connect immediate customer benefits to leadership’s long-term goals and build a compelling case for executive approval. Results - Sales cycle times decreased by 27% as account executives aligned their value stories with leadership’s strategic priorities. - Account executives developed clearer paths to final approvers by identifying stakeholder priorities and gaps that could stall decisions. - Champions gained concise, compelling business cases they could carry into executive discussions, connecting measurable benefits to long-term business goals. ← Previous 1 of 4 Next → ![Walt Melcher, creator of the Bold Value Method](https://boldvaluepartners.com/hs-fs/hubfs/Website%20images/1-Walt%20Melcher%20Headshot.jpeg?width=1024&height=1024&name=1-Walt%20Melcher%20Headshot.jpeg) ## Work With a Sales Leader Who Has Delivered Results Walt Melcher brings 35 years of sales leadership experience spanning small businesses and Fortune 500 corporations. He has led and coached teams to improve win rates, achieve quota more consistently, and win more on value instead of discounting. As creator of the Bold Value Method™, he brings that experience into engaging workshops, tools, and coaching tailored to your team’s opportunities and challenges. [Discuss Your Team’s Training](https://meetings.hubspot.com/walt-melcher/talk-to-an-expert) ## Questions Leaders Ask Can we select one workshop or combine several? Yes. Start with a single workshop to close a specific gap, combine several, or adopt the complete Bold Value Selling program. Every workshop is grounded in the same Bold Value Method, so the skills connect as you add more. How do you tailor the content to our customers and sales process? Before delivery, we learn how your business operates, who your customers are, and how your team sells. We then build relevant scenarios, messaging, and customizable tools into each workshop so your salespeople practice the situations they face every day. How much time will our team and managers need? A typical workshop module includes ten 5-minute videos, about an hour of viewing time. Instructor-led workshops, in person, online, or hybrid, bring the prior week's foundational video learning to life. A two-hour topic-focused workshop can include one or two workshop topics, and half-day or full-day formats can include more topics. Your team members can revisit the videos during and after the sessions. We plan the schedule with you, including manager time for coaching and reinforcement, so it fits around your team's selling time. Can we use our current opportunities during the workshops? Yes, and that's encouraged. Each workshop includes practical application to real opportunities to accelerate the ROI gained from skills and tools learned in the workshops. What tools, access, and follow-up are included? Each topic includes a customizable playbook with templates, scripts, and checklists, along with micro-learning videos that support the sessions. Manager coaching helps reinforce the skills after the workshops. We confirm the specific access and follow-up for your team in your proposal. What determines the investment? Investment depends on the number of participants, the number of workshops, the delivery format, and the level of tailoring and manager coaching. We confirm scope and investment after a short conversation about your goals. ## Build the Capabilities Your Team Needs to Win More Business Talk with Walt about your priorities and the program or workshops that fit your team. **Discuss Your Team’s Training** books a 30-minute conversation, and you leave with a recommended next step. [Discuss Your Team’s Training](https://meetings.hubspot.com/walt-melcher/talk-to-an-expert)[Book Walt to Speak](https://boldvaluepartners.com/bold-value-selling-book) Prefer email? Reach Walt directly at [walt@boldvaluepartners.com](mailto:walt@boldvaluepartners.com). Or describe your growth challenge Send a short note and we will respond within one business day with the right next step. Solutions Solutions - [Win More Business](https://boldvaluepartners.com/master-bold-value-selling) - [Grow Existing Customers](https://boldvaluepartners.com/master-bold-value-customer-growth) - [Make Growth Repeatable](https://boldvaluepartners.com/make-growth-repeatable) - [Improve Your Margins](https://boldvaluepartners.com/improve-your-margins) - [Bold Value Method](https://boldvaluepartners.com/bold-value-method) - [On-Demand Sales Coaching](https://boldvaluepartners.com/on-demand-sales-coaching) - [Fractional Sales Leadership](https://boldvaluepartners.com/fractional-sales-leadership) - [Packages & Pricing](https://boldvaluepartners.com/pricing) Bold Ideas Bold Ideas - [Bold Ideas](https://boldvaluepartners.com/bold-ideas) About About - [Why Us](https://boldvaluepartners.com/why-us) - [Contact Us](https://boldvaluepartners.com/contact-us) - [FAQ](https://boldvaluepartners.com/faqs) ![Bold Value Partners Logo Transparent-1](https://boldvaluepartners.com/hs-fs/hubfs/Bold%20Value%20Partners%20Logo%20Transparent-1.png?width=245&height=119&name=Bold%20Value%20Partners%20Logo%20Transparent-1.png) - [Privacy Policy](https://boldvaluepartners.com/privacy-policy) © 2026 Bold Value Partners [Facebook](https://www.facebook.com/boldvaluepartners/)[X](https://x.com/BoldValueSales)[Linkedin](https://www.linkedin.com/company/bold-value-partners-llc)[YouTube](https://www.youtube.com/@BoldValuePartners) Return to top